DIFFERENTIATION BETWEEN REAL AND IMITATION MATTRESSES AT
VIETNAMESE MARKET
As a result of customers’ towering trust for superior quality,
Kymdan has drastically faced increasing rampancy of counterfeit and fake
products in which deceitful impersonation or fraudulent change of products are
among the most prevailing ways to cheat customers.
In recent years through technical examinations courteously given to those who
fall victim to counterfeit and fake products, Kymdan has statistically summated
the following cases:
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Most of customers have failed to update themselves on product
information from communication media, and particularly to look at these
information on the website before purchase decisions, and to obtain sufficient
facts information about how to distinguish genuine Kymdan products.
Consequently, retailers who are not Kymdan’s officially authorized agents use
and recommend other products of inferior quality as Kymdan second-grade
products, Kymdan products in cooperation with Taiwan or Singapore, or spread
rumours that high price products of Kymdan are principally thanks to a
well-known brand but its quality is just same as others, ... in an attempt to
swindle customers.
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Customers are aware of information about Kymdan products, but
do not inspect the delivered goods, which are covered with mattress pads
(protectors), due to having an instinctive trust in the seller. Intuitive
placement of trust, lack of vigilance and delivery inspection is commonly seen
when:
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Customers are buying mattress products at shops and outlets
displaying “Kymdan” which deceives customers into thinking that they are
Kymdan’s officially authorized agents.
As of 07/14/2010, Kymdan has found 307 shops and outlets displaying “Kymdan”
without Kymdan’s written consent or authorization, which is an infringement of
Kymdan intellectual property and trademark. As a result, Kymdan issued written
notice to these shops and outlets, and 192 of them have removed “Kymdan”
signboards. Currently, there are 115 shops and outlets nation-wide in
infringement of Kymdan intellectual property, and Kymdan is now working with
competent authorities on this infringement to have these signboards completely
removed.
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Some shops and websites post Kymdan products with a very high
discount, which causes customers to lack vigilance with cheap buy, but
deceitfully provide customers with products of other brands.
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For companies who fail to impose and maintain a tight control
over buying process, purchasers tend to buy fake Kymdan products of cheap price
and poor quality and report them as genuine Kymdan products to defraud their
company of value difference.
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For donation and offer of mattress products, the following
scenarios are seen:
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The donors/givers premeditatedly buy mattress products of
cheap price and poor quality to offer relatives or superiors as genuine Kymdan
products
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The donors/givers of Kymdan mattress products place a great
trust in the seller by requesting direct delivery to the receivers without any
inspection.
A great many customers in need of KYMDAN mattresses are the
victims of the conscienceless, fraud selling technique. After a short time of
using rubber mattresses, many customers contacted KYMDAN Company to request for
maintenance for their damaged, broken products, they were then discovered to be
the counterfeits, not KYMDAN products. Specific details of the cases of
customers buying rubber mattresses by mistake in the past years are as
shown below:
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In 2005: 220 cases
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In 2006: 487 cases
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In 2007: 340 cases
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In 2008: 336 cases
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In 2009: 310 cases
- In 2010, 110 counterfeit cases were found by 30 June 2010
All the discovered cases have been documented with reports and
confirmation of the victim customers. Almost all the fake products suffer from
seriously flattening and/ or broken state with bad rubber smell after a short
time of being in use. This does not only cause spending money on quack doctors
to the customers but also seriously affects the reputation of KYMDAN brand
name.
To protect yourself from buying counterfeit products, please
contact Kymdan directly or our system of
authorized agents and outlets country-wide.
Kymdan agents are officially nominated and authorized to supply
Kymdan products in the area. Kymdan’s search, appraisal and
nomination of an authorized agent is conducted judiciously and
dependably based on the strictest criteria in terms of ethical and business
practices. And these authorized agents are subjected to stern, constant
supervision and monitoring. Any agent who is found to sell counterfeit products
or be double-dealing shall be promptly removed from the Kymdan list of
authorized agents as posted on our website expressly in spite of being in the
stage of agency agreement liquidation. As a result, customers can quite keep
the mind at rest when dealing with Kymdan authorized agents for genuine and
supreme quality products.
| The signboard to identify Kymdan-affiliated shops is used uniformly
nation-wide.
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Daytime
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Nighttime (illuminated with neon light)
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| The signboard to identify Kymdan-authorized agents is used uniformly
nation-wide.
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Daytime
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Nighttime
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Maintenance is one of the issues of concern to the customers and
should be thoroughly considered before the buying decision is made so as to
avoid false advertisements of the producers, with dishonest, unclear and
intentionally obscure maintenance policy. It is only when maintenance is
required; the customers will discover the producers deliberate avoidance of
responsibility, by then the consumers right is critically violated.
It is important for customers to pay attention to warranty policies. Some
manufacturers do not have a clear policy for product longevity. They do not
mention warranty conditions and their products are often more expensive.
DIFFERENTIATION BETWEEN REAL AND IMITATION MATTRESSES
Forms
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Kymdan mattress
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Imitation mattresses
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Appearance
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. Color: Light pink or light cream yellow (natural color of natural latex).
. Smell: permanent chocolate scent, or odourless.
. Shape: on the surface: small round holes, at the bottom: square holes.
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. Color: Similar to Kymdan’s mattresses.
. Smell: Unpleasant smell of rubber.
- New mattresses: with fruit, milk or vanilla smell.
- Old mattresses (used after a couple of months): rubber smell remained after
the fragrances have flattened away.
. Shape: Similar to the shape of Kymdan’s
mattresses..
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Items for checking
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. The Kymdan stamp appears on mattress sides.
. Proofs of Kymdans quality checks on mattress sides.
. Warranty code matches with code on mattress sides .
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. Other brands, not Kymdan, are present on the two sides of the mattress.
. No Kymdan quality checks on any sides.
. The maintenance slips are in English, sometimes in Chinese or not found.
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Characterictics
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. Tensile force: >= 210kg/dm2
. Elongation at break: >= 240%
. Shrinkage (100°C x 72h): < 2%
. Deformity when pressed (25% pressure on thickness, 22hrs 70±1°C): <=6%
. Ageing coefficient (70°C x 72hrs): >0.85
. Unchanged characteristics after 10 years.
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. Low quality. technical requirements different to those of Kymdan mattresses.
. Signs of damages after 6 months or one year.
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Notes:
.jpg) |
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| The Kymdan stamp appears on both sides |
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Kymdan products should be purchased through official Kymdans stores and agents
nationwide.
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Customers should check their mattress at least once a year for any sign of
flattening, melting or other signs of deterioration.
Differentiation of elastic mattress and flat (not
resilient (sunk,sunken) mattress:
Elastic mattress:
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Mattress characterized by no an indentation (flattening),
high resilience and inherent ability to return to its original shape and size
after being subjected to load.
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The mattress was flat and not resilient (sunk, sunken):
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The mattress was flat and not resilient (sunk, sunken)
Even when not being subjected to load, mattress is still sunk,
sunken not able to return to its original shape and size
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Differentiation of Kymdan mattresses and Imitative
mattresses
after one year of use |
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